Home Articles Business & Invest The business of accessorising furry side-kicks

The business of accessorising furry side-kicks

Jenna Rathbone | June 2017

It was the crazy love Kylie Gunn and Renae Harris had for their dogs Rocky and Zoey that prompted the establishment of their designer pet accessory business.

The duo says they had a hard time finding funky and stylish leads, collars and other accessories for their deserving pooches.

With more than 10 years’ experience working as fashion and accessory designers, the girls decided to put their skills to the ultimate test and founded Bones Society.

The business designs, sells and manufactures designer dog collars, leads, harnesses, beds, toys and dog clothing.

The products are sold online, through markets and wholesale accounts.

“We have had many ‘high-five’ moments – the most exciting of these include being approached by FreePeople to stock Bones Society,” says Kylie.

“When brainstorming ideas for Bones society and who our target market was, FreePeople was our ultimate goal for a stockist.

“Not only did they stock our product but we had numerous repeat orders because items were selling out.”

Bones Society also has a strong social media following with more than 18,000 followers on Instagram.

While Bones Society admits it is quirky and a little bit cheeky, the business also believes every dog is equal and gives back 10 per cent of every purchase from the Bones Society website to less fortunate animals at the Australian Animal Welfare League.

“When people think of Bones Society we want them to feel they are a part of a society that aims to grow the awareness of animal shelters, supporting and giving back to less fortunate animals – all while looking good,” says Kylie.

While the business is seeing great success, the pair says there is still more to come.

“Kylie and I would love to open a destination/concept store that showcases our products and is a place that people can come and hang out, drink coffee with their furry side-kick, family and friends,” says Renae.

“From this space we would offer other pet related services that include grooming and gourmet food to name a few.”

Gold Coasters can often find Bones Society at the Village Markets – one of the city’s most popular communities of small businesses.

ABOUT THE OWNERS

Renae comes from a fashion design background where she worked for more than 10 years designing garments, accessories and her own jewellery line. Kylie’s background is industrial design and footwear design and has been working for more than eight years in the fashion industry as an accessories and footwear designer.

See Business Gold Coast for more.

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