Home Articles Business & Invest The business behind the Broadbeach sign

The business behind the Broadbeach sign

Marnie O'Brien | June 2018

There were many moving pieces behind the delivery of the Gold Coast 2018 Commonwealth Games (GC2018).

In the years leading up to GC2018 there were the highly visible changes happening to the city, such as the construction of new sporting venues and extensions to the light rail.

But in the years, months and weeks leading up to the Games, there were also countless local businesses and individuals playing their part behind the scenes to help make the Gold Coast shine on the world stage.

Sign Vision for example, is a local company that designs, manufactures and installs corporate branded signage – and proudly delivered the ‘Broadbeach’ sign ahead of GC2018.

The company has been established for 25 years, and was put on the map in 2008 with new owners Danielle and Neil Commerer.

Danielle says they chose to do business on the Gold Coast because they could see the rapid growth within the city and saw the potential for business to thrive.

“The Gold Coast has always been a favourite,” Danielle says.

“The climate isn’t just nice for recreation; it also makes it easy to plan ahead for outdoor installation projects such as the Broadbeach feature sign.”

A new landmark for the city

Broadbeach was right in the middle of the Commonwealth Games action in April.

The popular precinct was a major hub for Festival 2018 and home to the Lawn Bowls, Netball preliminary rounds and Basketball finals competition.

Prince Charles and his wife Camilla paid a visit to the bustling suburb during Games time, not to mention the thousands of locals and visitors who walked through the doors of the GC2018 merchandise tent each day.

Beyond the vast number of people that passed through the precinct during GC2018, Broadbeach remains a key hub for the city’s major events including Blues on Broadbeach, the Broadbeach Country Music and Jazz Festivals, Carols by Candlelight and more.

Through producing the Broadbeach sign, Sign Vision has created an iconic landmark that allows locals and visitors to capture moments in time and share it with the rest of the world.

Much like the ‘Hollywood’ and ‘I am Amsterdam’ signs, this creation will put Broadbeach on the map via social media, and the world will constantly be reminded of this amazing destination.

While Sign Vision has been involved with some high profile projects over the years, Danielle says none are quite like the Broadbeach landmark.

“We feel immensely honoured and proud to have manufactured this iconic sign in our own workshop, and we’re extremely grateful to City of Gold Coast that the project was awarded to a small local business,” Danielle says.

“It’s funny; we have friends that proudly tell other people that they know who made the sign.”

How they created the iconic sign

Danielle says the Broadbeach feature sign is exactly the type of project they are in business for.

“The steel and aluminium fabrication work is a favourite, it’s all hands on with bending, folding and welding,” she says.

“When creating from raw metals like that we like to call it art. And I guess when you see the finished product – that’s exactly what it is.”

“Setting up the big letters on the frame work after completing the powder coating was a real sense of accomplishment – going from a pallet of flat aluminium sheet panels to a recognised structure.”

It took the team several weeks to get to that stage, and the next thing to tackle was the lighting.

“Powering up 1,200 red, green, blue and white LED lights takes a lot of wire and concentration,” Danielle says.

“We used 1.5 kilometres of wire to power the work of art, and if we got just one wire in the wrong place – it just wouldn’t work.”

Sign Vision spent many days making the face panel 3D, and fitting the letters with acrylic to give the sign strength.

All of their hard work truly paid off, with an incredible final product that will remain on show in the heart of the city for years to come.

“It was a great project, seeing the big “Broadbeach” craned out of our shop and going down the highway on a 15-metre truck was an impressive sight, it turned heads then and it turns heads now,” Danielle says.

“We were all excited about the build and I think the end result reflects that.”

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