Home Articles Business & Invest Q&A with Sahba Abedian, Managing Director of Sunland Group Limited
Sahba Abedian is Managing Director of Sunland Group Limited

Q&A with Sahba Abedian, Managing Director of Sunland Group Limited

Ocean Road Magazine

Sahba Abedian is Managing Director of Sunland Group Limited, a leading national property development group founded on the Gold Coast in 1983 and listed on ASX for the past 20 years.

Sahba joined Sunland in 1998 as the Group’s Legal Counsel and Company Secretary.

In 2000, Sahba was appointed Chief Executive Officer of Sunland’s Victorian operations, then in 2002 was appointed Joint Managing Director alongside the Group’s founder, Soheil Abedian. Sahba assumed the title of Managing Director in 2006. In this role, he has advanced Sunland’s vision to contribute to Australia’s urban landscape through an enduring philosophy that recognises the role of architectural excellence and leading urban design in the creation of vibrant communities. Every Sunland home is designed and crafted to create a synergy between the built and natural environments and this focus extends to the broader community.

What is Sunland’s vision for the Gold Coast’s built environment and how will Sunland be involved?

We are committed to pursuing a path whereby we are continually exploring how greater degrees of vibrancy can be manifested in the creation of our communities.

This vibrancy reflects itself in the integration of the built form with natural landscape settings and is further reinforced through the interconnectedness of the residents who choose to make these spaces their home. Another dimension that contributes significantly to the enhancement of the urban fabric of a community is the use and promotion of the arts.

Understanding the value and contribution of the arts to community well-being has long been a driving principle of how we approach integrated design at Sunland.

We must take into consideration the influence of arts in shaping environments to become a healthy and vibrant whole. A city that infuses itself in art and culture is a city that readily embraces innovation, creativity and new ideas.

What projects does Sunland have currently on the Gold Coast and are there any others in the planning?

Sunland has a substantial portfolio of urban land estates, residential housing and multi-storey projects on the Gold Coast. Our luxury housing portfolio includes Meliah and Parkway in Sanctuary Cove and Magnoli Residences in Palm Beach.

Earlier this year we also launched our new waterfront community in Hope Island, Ancora. Other major projects on the Gold Coast include the visionary 42 hectare master planned community The Lakes in Mermaid Waters.

The Heights, in Pimpama which is launching in early 2016.

Earlier this year we submitted a development application with City of Gold Coast Council for our proposed redevelopment of Mariner’s Cove, unveiling plans for a world class residential and cultural precinct with an estimated end value of $600 million. The proposal includes the city’s first privately-owned cultural precinct dedicated to the arts through an art gallery, museum and outdoor sculptural gardens.

Further Sunland multi-storey projects on the Gold Coast include proposed new developments at One Marine Parade in Labrador, Nineteenth Avenue in Palm Beach and the Marina Village at Royal Pines.

Sunland is well known for its strong creative architectural approach to its developments. Where does this come from?

Sunland was founded on the Gold Coast in 1983 with the creation of a single luxury home. From these small beginnings, Sunland’s visionary design philosophy has led to the creation of iconic landmarks across the Gold Coast, from the world’s first fashion branded luxury hotel, Palazzo Versace on the Broadwater, to the world’s tallest residential tower, Q1. The same pioneering spirit continues to guide the company today.

Sunland’s unique achievements in creating architecture as art are markers of our ongoing evolution in our pursuit of excellence and beauty.

Do you have a personal favourite of the projects that Sunland has completed?

Every project contributes to the advancement of the one that follows. They are like chapters in a book, it is difficult to favour one over the other as they are all part of the one unfolding narrative.

What do you like to do in your down time?

Findings ways in which one can be of service to the community is of great importance and plays a pivotal role, both within Sunland and my personal time. The advancement of education, and the empowerment of individuals and communities, provides the requisite framework and motivation in all my spheres of endeavour, as a father, a husband, a colleague and a member of the community.

Where do you see yourself in 10 years’ time?

Although it is difficult at times to determine with any accuracy where one will be in the years ahead, it is hoped that one could continue to build on the foundations that have been laid and walk a path of service towards the advancement of our community, contributing to the material, intellectual and human values that comprise the fabric of individual and collective life.



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