Last year alone, iTunes subscriptions of podcasts reached 1 billion.
Interestingly, the total number of podcast titles hosted by iTunes is only around 280,000.
Experts predict podcasts will soon overtake radio in a similar way Netflix is taking over television.
We Are Podcast, the first podcasting summit in the southern hemisphere, will be held on the Gold Coast from 7-8 November 2015 to help businesses to understand this new media.
Guest speakers include media entrepreneurs from around the world who will address the essentials every podcaster needs to know about the creation of a podcast platform.
We caught up with Ronsley Vaz, the brains behind We Are Podcast, to find out about his podcast show Bond Appetit and the principles behind podcasting.
The first thing that stands out about Vaz is that he’s a conversationalist – somebody who genuinely loves to find out about people.
Originally a software engineer and financial advisor, Vaz’s made a life changing decision to following his real passions of food and entrepreneurship.
“Everybody has a varying idea of what health is,” Vaz says.
“I wanted to touch as many people as possible who could effect change for their children who would then carry this through their life,” he says.
That’s where Bond Appetit was born.
“It’s about food and entrepreneurship, how food fuels success; when you want the best out of your body, you’ve got to fuel it the right way,”
“Trace every successful person to a point in their life where they fixed their relationship with food and there was a snowball effect into other parts of their life,” Vaz says.
Over 7000 people tune in to listen to Bond Appetit daily. To date Vaz has interviewed the likes of Matthew Michael, Frank Abagnale and Matthew Flynn…and the list of guest speaker continues to grow.
Looking to get into podcasting?
Vaz’s top tips for a successful podcast:
It has to be authentic.
“For me its conversation, I love having these conversations and food and entrepreneurship is important to me so I can extract genuine conversations from my guests”
Ensure good audio quality.
“Sound is a big one; if it’s difficult to listen to, people will shy away”
Have a reason for podcasting.
“Find the reason for doing it and how it all fits together for people”
There has never been a better time.
“The market is growing very quickly; it’s only a matter of time before it becomes a crowded space”
We Are Podcast is set to be a massive success for local entrepreneurs and the Gold Coast.
The Gold Coast was carefully selected as the location for the event because of its future prospects as an entrepreneurial, boundary- pushing city.
“The Gold Coast is trying to push boundaries and has been for quite a while; over the last decade, the Gold Coast has drastically changed” Vaz says.
“The Gold Coast in the build up to the Commonwealth Games should have a network of audio on demand. It’s a great way for people to consume media while they are travelling – the biggest advantage of having a podcast,”
It is evident that podcasting is part of the new era of digital media and presents endless opportunities.
For more information about technology in our city, see Business Gold Coast.